Creating stickiness with social TV applications.
Research conducted in the UK by Digital Marketing Agency Digital Clarity earlier this year revealed that 72% of the under 25s surveyed use social media apps, such as Facebook and Twitter, on their mobile phones to comment on shows while they are watching them.
netplus.ch wished to rapidly deploy innovative additional TV services, including PVR and VOD, with a flexible enough solution to cover customer’s needs, who have expressed a desire for nonlinear multimedia content and multiscreen services and who want this as soon as possible.
IPTV 2.0 is about offering the technology and solutions to enable operators to continue deriving value added services from their network and customer assets in a competitive multi device environment.
IPTV 2.0 is about offering consumers a real multimedia home network solution, in a multi-branded consumer electronics environment, enabling seamless integration of multi source video content (personal, free to air, Internet and paid for) into an innovative and integrated state of the art user interface (Interactive Service Guide).