There is no doubt the TV landscape is changing thanks to the rapid adoption of connected technologies. Viewers are using these to supplement their linear TV consumption with VOD and other services delivered over the top. Tablets and smartphones are also becoming increasingly popular as video consumption devices which demonstrates that people are looking to take their TV experience with them around the connected home. These companion devices offer more flexible viewing and allow users to engage with their favourite shows through social TV apps.
Since more and more people are using tablets to access content, service providers that fail to support these portable devices risk losing customers to alternative services outside of the traditional pay TV infrastructure. Therefore operators need to offer subscribers interactive and multi-screen viewing experiences that are consistent and simple to use.