watching live TV on tablet
Younger consumers are looking for a more interactive television experience as demonstrated by the increasing use of portable devices, such as tablets and smartphones, to access social media outlets and engage with friends around TV shows.
This is borne out by research conducted in the UK by Digital Marketing Agency Digital Clarity earlier this year, this showed that 72% of the under 25s surveyed multi-task by using social media apps on smartphones to comment on shows while they are watching them.