EE TV (UK): New Features Offer EE TV Users the Ultimate Personalised TV Experience



CHALLENGE: EE TV is the most advanced TV solution in the UK market. After launching the award-winning Multi-screen TV Offering in the UK market in 2014, 12 months later EE needed to continue to stay ahead of the competition and further differentiate their TV solution. EE was looking to enhance the TV offering with a range of innovative and market leading features.

SOLUTION: EE and Netgem focused on bringing mobile and tablets to the heart of the way users watch TV. Netgem embarked on a rapid innovation cycle to enhance their mobile app. The “Companion App” maximises TV viewer’s content discovery and viewing through the ‘My TV” concept which is designed to provide a completely Personalised TV. “My TV” is divided into three sections: My Programmes, My Channels, and My Photos & Videos. The first two sections allow each user to select their favourite TV shows and channels and quickly discover what content is available for them to enjoy straight away. With My Photos & Videos, users can view their own content that is stored on the device. The Companion App also gives users complete control over the content they want to enjoy and also gives them a variety of additional information on their shows. The Companion Screen also has the ability to share what they are watching through their social networks. The Companion App is part of an integrated multi-screen viewing experience. You can view TV on the mobile phone or tablet and control other screens and swap between screens. The ‘Flick’ feature sends any content directly to the TV. The ‘Fetch’ feature brings the content from the TV directly to their device and so a user can continue viewing the content anywhere in the home

BENEFITS: The EE TV Service remains market leading by a significant distance. This innovation cycle created opportunities for the EE Sales channels to expand the selling points for the service within the wider quad-play experience. Refreshing the features supported new customer acquisition and increased satisfaction levels for current customers. The EE Broadband base grew by around 18% since EE TV launched and EE TV is a key driver for acquisition.

NETGEM: Netgem provides Fixed and Mobile Telecom operators with #TelcoTV. #TelcoTV is a superior TV service offering intuitive navigation, simple access to the content and multiscreen viewing, in and out of the home. Netgem has 20+ deployments across the world and over 5 Million active viewers. Netgem is the best solution provider to partner with innovative Telcos and help them win in their market.

“EE TV received outstanding reviews at launch, and we will continue to use our unrivalled knowledge of mobile behaviour in order to update and enhance the service over time,” said Simeon Bird, Director Home Broadband and TV at EE


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